This campaign was a labor of love shooting it in Amsterdam in the middle of winter with no permits. I think it turned out awesome.

iPhone App Functionality: The app that would tell you where the nearest bar serving Amstel Light is and what kind of Dam Good Time they have going on. A radio station in partnership with Pandora and Hype Machine that would only play the freshest newest music heard in Amsterdam. Also, it would have a photo booth to drop your friends or yourself into Amsterdam. And finally a calling feature that would ring up your friends with a dutch roar from the commercials to signify the time to drink and have fun has begun.



Headline: One Dam Good Bier. Brewed In Amsterdam.