AD: Elijah Farmer | PH: Stuart Hall | CW: Tina Johnson
Print campaign plus iPhone for locating bars that have Amstel Light and that spirit of Amsterdam.
iPhone App Functionality: The app that would tell you where the nearest bar serving Amstel Light is and what kind of Dam Good Time they have going on. A radio station in partnership with Pandora and Hype Machine that would only play the freshest newest music heard in Amsterdam. Also, it would have a photo booth to drop your friends or yourself into Amsterdam. And finally a calling feature that would ring up your friends with a dutch roar from the commercials to signify the time to drink and have fun has begun.
AD: Elijah Farmer | CW: Sue Batteron
The print campaign is backed up with a web series, targeting the desired users of this product gay men, running on the Advocate.com, Out.com, and Gay.com called Out in the Backcountry. The idea being, strand seven different gay men in the backcountry with nothing but some flip cams, a phone to call for help, and fleet naturals enemas. If they can survive without calling for help all seven days while keeping their backcountry beautiful they will win a cash prize.
AD: Elijah Farmer | CW: Dustin Ballard
An integrated campaign to promote the freedom from contracts offered by MetroPCS. Signs and stickers are slapped up all over cities and short 30 seconds videos of people getting surprised/shocked by someone in a Bill Clinton mask would be released across the internet.
I love when my friends get married because it gives me a chance to do something special for them. Bill was my roommate throughout college and is my best friend. He and Courtney, his wife, have a quirky and eclectic sense of style and it made designing these invites immensely fun and enjoyable. Alissa, is another friend who is getting married. I've just sent her Save The Dates off the printer and I'm starting work on her invites.