This campaign was a labor of love shooting it in Amsterdam in the middle of winter with no permits. I think it turned out awesome.
iPhone App Functionality: The app that would tell you where the nearest bar serving Amstel Light is and what kind of Dam Good Time they have going on. A radio station in partnership with Pandora and Hype Machine that would only play the freshest newest music heard in Amsterdam. Also, it would have a photo booth to drop your friends or yourself into Amsterdam. And finally a calling feature that would ring up your friends with a dutch roar from the commercials to signify the time to drink and have fun has begun.
Headline: One Dam Good Bier. Brewed In Amsterdam.
iPhone App Functionality: The app that would tell you where the nearest bar serving Amstel Light is and what kind of Dam Good Time they have going on. A radio station in partnership with Pandora and Hype Machine that would only play the freshest newest music heard in Amsterdam. Also, it would have a photo booth to drop your friends or yourself into Amsterdam. And finally a calling feature that would ring up your friends with a dutch roar from the commercials to signify the time to drink and have fun has begun.
Headline: One Dam Good Bier. Brewed In Amsterdam.
This a fun website to introduce First Choice Power's Indirect Sales team to their brokers. The site plays on the family aspect on the sales team and allows brokers to get to know each personality. They can even download a soundtrack composed of the favorite songs of the sales team.
It was also followed up with a take away campaign. For six months brokers were sent various items that tied into different sales team members personalities and also helped brokers do their job.
It was also followed up with a take away campaign. For six months brokers were sent various items that tied into different sales team members personalities and also helped brokers do their job.
Enemas are awkward. But nature is beautiful and not awkward. So combine the two and you have a fun unique way to sell enemas.
The print campaign is backed up with a web series, targeting the desired users of this product gay men, running on the Advocate.com, Out.com, and Gay.com called Out in the Backcountry. The idea being, strand seven different gay men in the backcountry with nothing but some flip cams, a phone to call for help, and fleet naturals enemas. If they can survive without calling for help all seven days while keeping their backcountry beautiful they will win a cash prize.
Bodycopy: No laxatives, no drugs, just all-natural cleansing gentle enough for daily use.
The print campaign is backed up with a web series, targeting the desired users of this product gay men, running on the Advocate.com, Out.com, and Gay.com called Out in the Backcountry. The idea being, strand seven different gay men in the backcountry with nothing but some flip cams, a phone to call for help, and fleet naturals enemas. If they can survive without calling for help all seven days while keeping their backcountry beautiful they will win a cash prize.
Bodycopy: No laxatives, no drugs, just all-natural cleansing gentle enough for daily use.
A fun spot about HD cable.
An integrated campaign to promote the freedom from contracts offered by MetroPCS. Signs and stickers are slapped up all over cities and short 30 seconds videos of people getting surprised/shocked by someone in a Bill Clinton mask would be released across the internet.
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